The Calile Hotel

The Calile reimagines the traditional five-star resort, reflecting Brisbane’s relaxed lifestyle and subtropical climate. The architectural design, featuring textured travertine and elegant brass, humanises the typical hotel stay to create a sensory-rich environment where every detail enriches the guest experience.

In collaboration with architects Richards & Spence, developers and owners Calile Malouf Investments, marketing agency New Initiative, photographer Sean Fennessy, and illustrator Jessica Meyrick, we created a brand that visually communicates the hotel’s distinct sense of place.

The brand’s warm personality is carried through every touchpoint: from custom, integrated signage that welcomes and guides guests, to in-room amenities that engage the senses, and an online presence that extends across the website and loyalty program app, Friends of Calile.

Project Scope

  • Brand Identity
  • Art Direction
  • Pre-and-Post Launch Campaign
  • Signage Design
  • Operational Print & Digital Collateral
  • In-Room Print & Digital Collateral
  • Merchandise
  • Packaging Design
  • Website
  • Loyalty Program App

Credits

[email protected]

Level 1
181 Robertson Street
Fortitude Valley Qld 4006

© 2024