The Calile Hotel
The Calile reimagines the traditional five-star resort through a distinctly Brisbane lens, reflecting the city’s relaxed lifestyle and subtropical climate. Designed by Richards & Spence, the hotel’s use of textured travertine, brass detailing, and layered spatial sequencing humanises the hotel experience, creating a place where material, light, and detail enrich everyday moments.
Studio Bland partnered with the project team to develop and implement a comprehensive brand system for The Calile Hotel, translating architectural intent into a cohesive, operational, and enduring guest experience that extends across the built environment, in-room touchpoints, and digital platforms.
Project Scope
- Brand Identity
- Art Direction
- Pre-and-Post Launch Campaign
- Signage Design
- Operational Print & Digital Collateral
- In-Room Print & Digital Collateral
- Merchandise
- Packaging Design
- Website
- Loyalty Program App
Credits
- Architecture & Interiors Richards & Spence
- Photography Sean Fennessy Toby Scott David Chatfield Libby Willis Annika Kafcaloudis Georgia Wells Cieran Murphy
- Videography Alex Chomicz Scottie Cameron Dan Preston
- Styling Stephanie Stamatis Sarah Birchley
- Illustration Jessica Meyrick
- PR, Marketing & Communications New Initiative
Work
Calile Cultural Program
Sushi Room
