Sushi Room Teaser Campaign
Our launch campaign for Sushi Room utilises a series of short, social media videos with a distinctive cinematic feel to generate a sense of allure and majesty. Combining inspiration from a 60s space-age aesthetic and future-leaning Japanese minimalism, the videography communicates a distinct sense of mood that teases the venue’s opening while also encapsulating its unique culinary experience.
Once posted, all comments and like counts were turned off: focussing the audience’s attention and imbuing the content with an added quality of reverence that befits the same attentiveness Sushi Room provides to their product and customers alike.
Creative concept & art direction – Studio Bland
Production company – Kiosk
Director – Ryan Renshaw
Producer – Sara Taghaode