Astra Walker x Softedge Studio

Intentional design and functional beauty shaped Astra Walker’s gifting project to celebrate and give thanks during the 2024-25 summer season. The collaboration unites Softedge Studio’s porcelain artistry with Astra Walker’s refined bathware, offering a gift that encourages shared moments with friends, family and co-workers alike. Curated with care by Marsha Golemac, with artful photography by Annika Kafcaloudis, and accompanied by packaging and print collateral designed by us, the project reflects a shared commitment to elevating the everyday routine through beautiful, functional objects intended to be shared and enjoyed within office spaces.

An understated bellyband binds the gift set, with photography hidden on the reverse side, offering a quiet moment of discovery when the gift is opened. Inside the gift set, a series of perforated postcards unfold to reveal the story behind the collaboration, inviting interaction and encouraging engagement with the tactile design.

The contrast between Softedge Studio’s liquid porcelain plateware and the raw, textured packaging — complete with zipper tears, perforations, and embellishments — creates a compelling tension, beautifully balancing craftsmanship with materiality.

Project Scope

  • Art Direction
  • Brand Partnerships and Collaborations
  • Print

Credits

[email protected]

Level 1
181 Robertson Street
Fortitude Valley Qld 4006

© 2025